Press release

Discover Wondercoat at The Ethical Pet Shop in East Preston, Sussex

Deciding where we sell our garments has been a difficult decision.

We have been looking for partners who share our vision; that dog products shouldn’t compromise on quality, fit, comfort and most importantly safety, that sustainability within the pet industry can be achieved by buying less and making more considered purchases, and for partners who are looking to offer their customers quality, performance and a brand experience beyond the ordinary.

Passionate about keeping handmade production in the UK, it has been seemingly impossible for us to meet the hefty margins required by most retailers to stock our garments.

The Ethical Pet Shop is different, a family run boutique groomers and pet shop specialising all things British, with a passion for supporting small, home grown brands like my own. Tina and her team understand the importance of providing a platform for British artisans to enable businesses to survive and indeed thrive in today’s economic environment, and have built their business around this.

Their beautiful destination shop based in the seaside village of East Preston, Sussex (a few minutes walk from a glorious dog friendly beach) is curated with a wide selection of unusual, all natural treats and wholesome raw food while championing a small selection of British pet brands. We are delighted to be showcasing the best of what we do with Tina, little Ted (our counter top model) and her team.

If you have ever considered one of our garments but would like the opportunity to try out the fit and quality of our garments first, Tina and her team will be very happy to help. The Ethical Pet Shop Stocks our Harness, Harness Coat and Leads. As our very first stockists we would love to help support Tina’s business right back.

 – The Wondercoat Team 

Find the shop